Noah’s Roofing — Brand Alignment, Marketing Cohesion & Lead-Generating Campaigns

 We began by developing cohesive brand applications across print and digital assets, including redesigned letterhead, business cards, social media branding, and a complete set of polished content templates. This foundation created the visual clarity and professionalism the brand needed to stand out.

 From there, Polestar expanded the brand into the physical world with eye-catching car wrap designs, yard signs, and service signage that reinforced visibility across neighborhoods and job sites. These assets helped turn every project into a local awareness campaign, strengthening recognition and generating inbound inquiries.

 To support long-term customer relationships and encourage word-of-mouth growth, we designed client-reward and referral incentives, along with leave-behind cards that technicians and estimators could use in the field. These pieces offered a simple, high-touch way to convert satisfied customers into repeat business and referrals.

 We also developed an outreach campaign targeting homes around active job sites, leveraging proximity-based messaging to engage neighbors, establish trust, and increase local conversions. These campaigns were supported by polished door hangers, postcards, and digital ads.

 To accelerate and sustain lead generation, Polestar launched Google Ads and Meta Ads campaigns, producing the creative, copy, targeting strategy, and tracking frameworks needed to drive predictable inbound inquiries. We delivered ongoing content creation for social platforms, ensuring Noah’s Roofing had a steady stream of educational, promotional, and brand-building posts.