LaserTouchOne — Full-Funnel Creative, Brand Expansion & Performance Marketing

 Polestar Graphics serves as the creative and strategic force behind LaserTouchOne, an FDA-cleared pain-relief device marketed to consumers nationwide. Our work spans branding, digital presence, performance advertising, content strategy, and conversion-focused ecommerce development—helping transform LaserTouchOne from a low-visibility product into a high-performing direct-to-consumer brand.

 We rebuilt the company’s digital foundation by redesigning the LaserTouchOne website on Shopify, improving speed, usability, conversion clarity, and mobile experience. We also curate regular blog posts to boost SEO and provide additional product benefits. To strengthen visibility and trust, we fully optimized the Google Business Profile and implemented structured local SEO improvements that increased discoverability across high-intent search categories.

 On the performance side, Polestar Graphics developed and managed all Google Ads and Meta Ads campaigns—including creative, copy, targeting, remarketing, and continuous optimization—to drive cost-efficient traffic and online sales. This included building campaign structures for seasonal promotions, holiday offers, and evergreen evergreen demand-gen funnels.

 We created a complete social media management system, producing consistent branded content across Facebook, Instagram, and TikTok. Polestar generated a mix of product education, UGC-inspired content, wellness messaging, testimonials, and promotional posts to reach middle-aged shoppers and active adults seeking pain relief without medication.

 Video became a major growth driver as we worked to expand their reach to an entirely new audience of younger, more active clients. We conducted real client interviews and produced multiple high-performing short-form videos, product explainers, motion graphics, promotional clips, and educational content for both paid ads and organic channels. These assets became the backbone of LaserTouchOne’s brand voice: clear, accessible, empathetic, and solution-driven.

 To maintain consumer engagement and drive repeat purchases, we developed monthly newsletters featuring wellness insights, pain-management tips, product education, and promotional campaigns as well as nurturing follow-up sequences. These strengthened customer retention and boosted ecommerce revenue through recurring offers and cross-sell messaging, further strengthening the brand’s digital persona and optimizing communication for clarity, trust, and conversion.