72SOLD — Brand Evolution, National Expansion & Full-Funnel Creative Direction

 Our engagement began with designing the original 72SOLD logo and establishing the brand’s first comprehensive identity system. Several years later, we led a full-scale rebrand, developing updated graphic standards, business cards, letterhead, documentation templates, and cohesive visual guidelines to support rapid growth and national consistency.

 To empower agents in the field, we produced a complete suite of client-facing marketing materials—including brochures, listing tools, postcards, videos, and explainer assets—crafted to clearly communicate the 72SOLD value proposition and convert more listing appointments. We also built a sub-branding system for individual agents, giving them compliant yet personalized creative they could use to grow their local presence. 

 We established a major partnership with Prisma Graphics with whom we worked to design a branded portal of customizable materials agents could select from including apparel, signage, print collateral, landing pages, direct mail, and ongoing social content. This enabled scalable brand deployment across thousands of agents nationwide while maintaining control regardless of adjustments to messaging which were frequently required to stay on point with  the rapidly shifting market conditions across the country.

 On the digital and experiential side, we led website redesign initiatives, created promotional and training videos for both agent onboarding and consumer education, produced event marketing assets, and designed billboards, vehicle wraps, yard signs, and environmental graphics. Throughout the process, we guided the evolution of the brand’s core messaging—training agents on how to communicate the program effectively while ensuring public-facing campaigns remained clear, compelling, and consistent.